Hi there, I’m Dula
I thrive on tackling complex business requirements, technical challenges, and usability issues to create user-friendly experiences that really hit the mark both public and private sector.
If you're looking for a product person who can help you achieve your goals or lead product team while keeping things approachable and user-focused,
I'd love to chat!
Disclaimer: This portfolio is currently under construction & it includes publicly available projects & screens only.
I’m accomplished Senior UX Lead with over 8 years of experience in leading cross-functional teams to create user-centered designs for digital products and services. Expertise in User Interface (UI) design, User Experience (UX) strategy, research, and testing methodologies.
Proven ability to deliver innovative, data-driven solutions that improve usability, customer satisfaction, and product engagement. Passionate about advocating for user needs while aligning business goals to create compelling and intuitive designs.
ACER - POM
At ACER, I actively led the end-to-end UX design roadmap across multiple projects. One of the key initiatives I contributed to was the Preschool Outcome Measurement (POM) project collaborated with Department of Education, which supports high-quality early childhood education through research-based insights. As the Lead UX Designer, I was involved from initial discovery through to final delivery—conducting user research, driving design, and iterating based on feedback to ensure the product was market-ready.
ACER - Teaching Resource Center
The design of the TRC rebuild was intentionally made versatile to accommodate a wide range of project requirements. The primary goal was to enhance the user experience for current PAT users while expanding the target market to include international schools serving students in grades 1–10. The process involved investigating how TRC caters to diverse user needs, evaluating and redesigning key design elements, including content hierarchy, layout, and accessibility—and iterating through user testing to validate the improvements.
View Case Study - In progress
OET Web Transition
I am actively involved in the Web Transition project at OET, which spans multiple phases and products. My role includes leading the user experience vision, design, and implementation for a rapidly expanding product portfolio as part of the Digital Team.
NextGen CBT - AI
The project focuses on replatforming the assessment and learning systems using AI-driven adaptive learning algorithms to enhance the test-taking experience for global candidates. The project includes a feasibility study for implementing these algorithms across key sub-tests: Reading, Listening, Writing, and Speaking. This effort aims to deliver a more personalized and effective digital assessment experience while ensuring compliance with accessibility standards (WCAG) and technology-based assessment guidelines.
Voice of Customer
As a lead UX designer I actively Involved to VoC Forum at OET. I spearheaded a comprehensive analysis of user inquiries from the past few months. The data revealed that a significant portion of user complaints were related to password recovery of our old systems which I already finished my UX design thinking but waiting for dev to complete. I led the redesign of the password recovery flow, simplifying the process and making it more user-friendly which led to reduce inquiries by 60%.
Venue Management
This project primarily focused on enhancing the user experience for our external-facing B2B platform, including Test Day, Venue operations, and Candidate Management.
Test Day - Registration, ID verification, Reporting
Venue Operations - Staff Management, Venue allocation, Staff Career Development
Candidate Management - Mark attendance, Repot incident (mal practices)
OET-Career
OET Career is designed to assist healthcare professionals in becoming job ready. As the UX Lead, my team and I are involved in the entire journey of building an innovative product, ensuring a seamless experience for users from beginning to end.
Mobile App Design
As a UI/UX Designer I started by identifying the problem the app is solving and the goals it aims to achieve. Conduct stakeholder interviews to gather business objectives understand the approach. Most of the app design works I involved when I was working at IT Consultancy agency
Findmyfare & Hemas
Findmyfare & Hemas websites are two travel websites which involved as UI/UX Designer and UI/UX Engineer. Both website includes B2C websites, B2B cooperate website with mobile application for android and iOS.
Skills
Research & Testing
Proficient in conducting qualitative and quantitative research methods, such as user interviews, usability testing, surveys, and A/B testing to gather insights. Specialised with industrial analytical tools such as Hotjar & GA.
Consistent & Brand relevant
Ability to create and maintain design systems that ensure consistency across multiple platforms and products while aligning with brand guidelines & best practices.
Stakeholder Communication
Effective at presenting design concepts, strategies, and user research findings to stakeholders, gaining buy-in from both technical and non-technical teams.
User Centric Design
Expertise in crafting intuitive and user-friendly interfaces based on thorough understanding of user needs, pain points, and behaviors.
Accessible & Responsiveness
Proficiency in designing for different devices, ensuring designs are fully responsive and meet accessibility standards (e.g., WCAG compliance).
Persona Development & Journey Map
Expertise in creating user personas and mapping user journeys to identify pain points, motivations, and opportunities for improvement.
Advanced prototyping & wireframing
Skilled in creating high-fidelity prototypes and wireframes to visualize design ideas and iterate quickly.
Data Driven Approach
Using research findings, analytics, and user feedback to make informed design decisions that improve the user experience.
Leadership & Cross-functional Collaboration
Proven experience in leading and mentoring cross-functional design teams, guiding them through design thinking processes, and nurturing their professional growth.
Quick Snapshots
Tools which I expertise
Figma/ Invision
Miro
Hotjar,Google Analytics
User Interview/Maze
Confluence/Jira/Trello
Slack